Asia’s Entertainment Mecca; Busan makes Korea a Tech Pioneer Again
Joint collaboration forms Interactive Digital Center to further strengthen Pusan as the leading Asian entertainment mecca. EON Reality Inc, Busan Metropolitan City, Dong-eui University, Youngsan University and VR Korea today announced an agreement to create an Interactive Digital Center (IDC) in Centum Venture Town in U 2-dong, Haeundae-gu, Busan, South Korea. Busan, the second largest city in Korea with approximately 3.7 million residents, has a very strong presence with the movie industry and the focus of the IDC will be in the application for entertainment. It will also be a research center for Virtual Reality. Busan Metropolitan City will provide the administrative support for the establishment and EON Reality, Dong-eui University, Youngsan University, and VR Korea will establish and run the IDC. The center will hire over 50 employees from Busan Metropolitan City within 5 years of its establishment to nurture local VR experts and create new jobs. The total investment of the IDC is $2.5 million. “We are honored to be selected by Busan Metropolitan City, Dong-eui University, Youngsan University, and VR Korea to develop an IDC,” said Dan Lejerskar, chairman of EON Reality. “Our software tools and applications provide the ability to create realistic and authentic experiences based on 3D visualization technology, and we are confident the IDC will give the region additional advantage within the entertainment industry.” The Center will strengthen Busan as the leading entertainment capital of Asia. Pusan hosts the most significant film festival in Asia, the annual Pusan International Film Festival (PIFF) and they will, upon completion, host it in the new Busan Cinema Complex, the world’s largest outdoor curved movie screen. The new building concept will be a new intersection between public space, cultural programs, technology and architecture to create identifiable landmarks within the urban landscape.
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